Change Request Meeting (30 min)
https://meeting.serviceareamarketing.com/#/change-request-meeting
General Marketing Meeting (45 min)
https://meeting.serviceareamarketing.com/#/marketingmeeting
Marketing Kickoff Meeting (45 min / 15 min prep)
https://meeting.serviceareamarketing.com/#/marketing-kickoff-meeting-sam
Style Guide & Branding
If you don't find what you are looking for please email marketing@ecaring.com with your image requirement needs.
Colors
Primary
Hex #2573F8
RGB 37, 115, 248
CMYK 85, 54, 0, 3
Pantone 2727 C
Hex #102573
RGB 16, 37, 115
CMYK 86, 68, 0, 55
Pantone 662 C
Secondary
Hex #03CEA4
RGB 3, 206, 164
CMYK 99, 0, 20, 19
Pantone 3395 C
Hex #6199FA
RGB 97, 153, 250
CMYK 61, 39, 0, 2
Pantone 284 C
Hex #0845B2
RGB 8, 69, 178
CMYK 96, 61, 0, 30
Pantone 293 C
Hex #FB4D3D
RGB 251, 77, 61
CMYK 0, 69, 76, 2
Pantone 171 C
Hex #EAC435
RGB 234, 196, 53
CMYK 0, 16, 77, 8
Pantone 129 C
Neutral
Hex #C4D9FD
RGB 196, 217, 253
CMYK 23, 14, 0, 1
Pantone 2708 C
Hex #D9E0EB
RGB 217, 224, 235
CMYK 8, 5, 0, 8
Pantone 650 C
Hex #EBF2FF
RGB 235, 242, 255
CMYK 8, 5, 0, 0
Pantone 656 C
Hex #FFFFFF
RGB 255, 255, 255
CMYK 0, 0, 0, 0
Pantone
Stylization
Our typeface is "Poppins"
Poppins is a geometric
sans-serif typeface published by Indian Type Foundry in 2014. It was released as open-source and is available for
free on Google Fonts. Indian Type Foundry describes Poppins as “an internationalist take on the geometric sans genre.” It supports both Latin and Devanagari languages and is available in nine weights with matching italics.
Headings Use
In printed and digital materials use H1-H4 heading levels to maintain clear hierarchies and
create more minimal layout structures. Use
Poppins 500 Medium for H1-H3. Use
Poppins 700 Bold for H4 to maintain line thickness.
H1 Title Example
Font Poppins
Size 60
Weight Bold
Color #102573
H2 Subtitle Example
Font Poppins
Size 48
Weight Bold
Color #102573
H3 header example
Font Poppins
Size 18
Weight Bold
Color #0845b2
H4 header Example
Font Poppins
Size 18
Weight Normal
0845b2 #0845b2
Italics
H5 TBD
H6 TBD
Body
Use Poppins 400 Regular with 16px Size font and normal font weight for all body copy.
Branding Images
The blue color of our heart is #2573F8 and the green color of caring is #03CEA4. For more detail on colors look in color section.
Full Logo
Square Logo
